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Here is some of the logo’s and their story behind which influenced us and keep influencing in today ‘s online world over here- http://sharath-perso-b.blogspot.in/2013/09/the-story-behind-logo-logo-is.html
The Brand Cocacola represented in the Logo only =67 Billion Dollar.
I think that's enough to show how important is the logo.
Logo creates a brand and let the viewers know what we are
Company's Logo is the best piece of marketting of their brand value as it is the visual face of the company.Eg: Google,Facebook,Yahoo,Puma
Company logo refer's to the " Brand Image", and the consumer immediately buy the product, with eye's closed, because of the " Trust", in the organisation.