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1) Add another benefit to the existing product and then price it
2) Package it / Brand it - Give it a feeling that it is new and refreshed. Inform to existing subs that the product is2x for New subs and only x for the existing subs
Free product offer for certain period including some benefits/fasalities and try to catch regular customers and go ahead for price determind ,must be attached with you whose are your regular customers and attacked to new customers.
