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Business performance is affected internally by employee drive, motivation, can do spirit that can affect the level of service expected from customer. Demotivated people is the worse factor that affect business performance. On the contrary motivated people is key to drive business performance. Quality of service and operations are also key to drive performance without mentioning the profitability of the business. Low profit doesn't drive investments and long term vision.
Business performance is also affected by external factors such as market trends, currency exchange rates, competition and so on.
