by
Mohammed Kalache , Asistant Category Manager , Starbucks Middle East & Africa ( Alshaya )
You Can Imagine Calling Any Company And Ask The Customer Service Agent About The New Ad. And He Just Answer You I Don't Know About It,
Customer Service Should Be Connected To Every Single Department In The Company Even The CEO In Some Cases .
I have worked with highly received marketing communications groups in different companies* I learned and experienced that it is essential for the Social Media to coordinate with its Customer Services by giving emphasis on expanding their business horizons and promote branding. These departments will be able to work hand in hand in disseminating efficiently and effectively their services through public awareness like corporate events, conferences, trainings, product launchings and community projects depending on their line of business and market coverage.
* ePLDT, Microsoft and TeamAsia
sure 100% because the customer service solve the customers problem and satisfied them so they can provide the social media team by some good idea and advice
