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1) Most important: financial reports tell both internal and external parties if the company is profitable or not.
2) It helps parties to decide whether or not to invest - *External, bank loans *Internal, if the owners/partners want to invest further capital into the venture.
3) at lower levels (which I feel should be considered important) - Employees will want to know if their employment/career is secure (Externally, financial reports in its most basic form attracts new employees)
