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Dear Shoukat,
The Sales concept starts with the seller and its focus is on existing products, it being seller-oriented. The company believes in aggressive selling and other promotions. Customer value and satisfaction are no concern for the seller. The firm produces the products first and then figures out ways to sell and make profits. Different company departments operate without coordination.
The Marketing concept starts with the customer and the company strives to learn customer needs and wants, develops appropriate products or services to satisfy the customer. Business is viewed as a customer need satisfying activity. All departments coordinate their activities and the focus is on customer needs. Profits are an outcome of doing the job well by the company. It requires reliable companywide information system and maintains it. All departments are responsive to informational inputs. Everybody understands the critical role played by marketing, a fact visibly demonstrable when the head of marketing is part of top management.
Regards,
Hany Sewilam AbdelHamid
Business Development Manager
Entrepreneurship Coach & Consultant
- facebook.com /Orkanza
- twitter.com /HanySewilam
Marketing is the art of sweetly lying and Sales is the art of dying to sell that lie.
