Inscrivez-vous ou connectez-vous pour rejoindre votre communauté professionnelle.
Marketing promotes the brand, product and or service in a direct or indirect manner usually with the goal of identifying potential clients or advancing a corporate message (brand, investor sentiment, etc).
Business development identifies strategic partnerships and opportunities within and across segments or industries. Some of these opportunities are transferred to Marketing or Sales for closing.
What is better ? winning money when we buy less cost or when we sell higher price ?
Business is as a whole entity which conatins every single element such as production, sales, marketing, HR, procurement etc
but marketing is an element of a business