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Promotion & Advertising plays the main part in it...
Based on which stage the product is in the product life cycle , we can take several actions.
In the introduction stage : we could look at sales promotions and advertising.
growth stage: Advertising.
Maturity: adding more features and variants.
Decline: Price reduction, offers etc.
Provider has to confirm first either there is demand whatever they are offering if yes then use communication channels depends which channels need whether digital or conventional
to increase the demand of a product ,1st introduce the product to public and others dealers by using different way I,e TV etc ,format a positive attitude about company and product ,get suggestions from public and then act upon them , :)