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Some of the People in business have created a bad name for sales and marketing people by making wrong promises for short term profits which has let image of others go bad.So what is it we must do to revive the lost faith and revive the respect for people who have done their business truthfully.
In any kind of business customer satisfaction is very important especially in service business. A marketer should make a long term strategy focusing on creating and maintaining long term relationship with the customer by providing them good service and product value. Customer satisfaction build the brand equity which will not just impact on the customer relation but they bring more customer as well by through the world of mouth marketing. In short always fulfill the commitment with the customers and never make miss commitment with them because customer is a king for your business and brand image.