How can the continued development in the communication and data technologies, which are increasing the size of the information flow to decision makers on their marketing plans?

Developing a marketing plan primarily involves coming up with a good strategy.  With the continued development on information and technologies, companies and decision makers can align their plans through the use of technologies to conduct research ,generates results and asses the effective technology that would best fit to their business requirements in terms of usability, cost, accessibility and benefits.