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have a system, Make it simple, if it is B2C interact as much as you can with your customers
I disagree. A Billboard is a passive awareness-getting medium. Bloggers, especially influencers, are way more effective from a persuasion point-of-view. Billboards still play a role in the general marketing mix though, but, depending on the product/brand being "sold", it's no longer the default tool for increasing brand awareness. This is especially true of the online landscape where readers can automatically "tune-out" by clicking onto the next page if your content fails to hook readers.
