Register now or log in to join your professional community.
we have to think about the elements in the marketing communication process; the message "the content", the medium "media channel", the respondents " your target audience" and the clutter "distortions" that could hinder the message from getting across.
1. the content: a content that doesn't appeal to the target audience would pose a challenge was given ( Cultural, ethnic and language)
2. the medium: in today's world there are many communication tools from traditional advertising to digital, the medium has to be easily accessible to the target audience otherwise the message won't get through
3. the Target: as the marketing communication is a closed feedback loop, we need to ensure that the audience has successfully received the intended message and a feedback to be created as a reaction to the communicated message (a call to action, website traffic, sales,...)
the challenge is to find the proper mix of the communication elements above to deliver the message
Global brands face more challenge as they not only have to adapt their communication to the local language and by ensuring nothing is lost in translation, but they also have to ensure no religious sentiment is harmed while promoting their brand.
language - Arabic is not that popular in most parts of the world as compared to English.
Because of its religion that's why the difference in marketing communication has a barrier maybe because of it's culture. But lets come to the point that in sales we have to deliver the proper words, the proper description and ideas to customer enable for us to get their attention in selling the items we have.
