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What is your approach to the product Manager role for market?

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Question ajoutée par Shady Al Sadiq , Sales Manager - B2B , Toshiba Gulf FZE
Date de publication: 2016/01/12
ziad Hanna
par ziad Hanna , Branch Manager , Flame Computers

The product manager is the person responsible for defining the ‘why’, ‘what,’ and ‘when’ of the product that the engineering team will build. They are the CEO of their product -- which means they lead cross-functional teams from a product's conception through to its launch.

Here are the core aspects of product leadership that all product managers should feel accountable for and work hard at:

StrategyThe product manager is responsible for setting a product vision and strategy. Their job is to clearly articulate the business value to the product team so they understand the intent behind the new product or product release. They own the strategy behind the product along with its roadmap and must work with engineering to build what matters.

ReleasesPMs must plan for what their teams will deliver and when they will deliver it. This holds true no matter which dev methodologies product teams use. The product manager owns the release aspect of product. Responsibilities include knowing when (and when not) to create a master release; managing features and dependancies in and across releases; and managing releases with phases and milestones.

IdeationEvery organization wants better ideas -- but it is tough to manage and prioritize them. Product managers own ideation -- the creative process of generating, developing, and curating new ideas. They collect, curate, and promote the most relevant ideas into features. They know which ideas should be promoted to features -- the ones that will achieve key objectives for the product line and business. They also ensure that key feedback and requests are seamlessly integrated into their product planning and development processes.

FeaturesThe product manager defines the features and requirements necessary to deliver a complete product to market and lead the product team to success. They are responsible for articulating the ‘what’ and working with engineering to determine the ‘when.’

Go-to-marketThe product manager is typically seen as the CEO of a product. For the product manager, this means they are responsible for making product decisions and often is the lead resource for the rest of the organization when deep product expertise is required. This includes supporting the organizations that help bring the product to market and work directly with customers -- namely marketing, sales and support.

Building great products is invigorating. And leading product is the best job in the world when you know how to do it right. Great products are built and adopted by customers when a group of committed, focused, and passionate team members play their positions to the best of their abilities. And this starts with a strong product manager who feels a deep sense of responsibility for their role and managing what is defined above.

 

Muhammad Aamir Abdul Majeed
par Muhammad Aamir Abdul Majeed , Plant Manager , Transfopower Industries

The Strategic Role of Product Management describes that why the product management is a critical, strategic role in an engineering company. The Strategic Role guides products to be created based on a market need, it does not rely on ideas or personal thoughts.

Ashish Sancheti
par Ashish Sancheti , Business Head (Partner) , KAYNES INTERNATIONAL TRADING L.L.C.

Product Manager should thoroughly know the market requirements, demand in specific market and source the right product, Market Share, Analysis and product planning. 

Waleid Kandil
par Waleid Kandil , Sales & marketing manager , Ideal Idea Medical Equipment Technology

I prefer to focus on CRM With consideration for all other factors of course But CRM always win

Mohammed Kalache
par Mohammed Kalache , Asistant Category Manager , Starbucks Middle East & Africa ( Alshaya )

Well , as I see it, product Manager , is the one who select the Brand , product and special specs, and he's the one decide on the range , so basically he's making the demand for all available products and services in market, so I'll go with the Answer He's one of the most important parts the in Market. 

 

Starting from Sourcing , Shortlisting , selecting , listing , Pricing , introducing , building Brands , Monitoring , Phasing out , and the whole process start again. 

 

 

Rami Osman Ali
par Rami Osman Ali , Senior Maintenance officer , Barwa Bank Group

Managing the entire product line life cycle from strategic planning to tactical activities and specifying market requirements for current and future products by conducting market research .