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What do you think motivates people to share your site's content? is it the quality of your content? the format of the content you offer? what are the best tips for making my content look more appealing for others to share?
You have to prepare a really good and well written content, in order for people to share it, because no matter how much you market your site if the content is not good enough then it's useless, you have attract people with your posts, make the audience want to read more of you, ask a controversial question at the end of the post, it will make them want to share their opinion and participate.
We all have heard of the 'grapevine' or more formally referred to as 'Word Of Mouth'. Digitise it, and you have the phenomenon of content sharing. Whenever a viewer / reader comes across content that not just engages them but actually surprises them - pleasantly or not, chances are higher that the content will be shared with their network for it neatly links to most humans' psychological need for being sociable.
The quality of the content - information covering the5W and the H - The Wow factor
The type of content. Use infographics and videos so that people can share it includingven text. Push your fans to engage more.