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The best way is to market your luxury product is to target corporate world. You can use social media , Email Marketing ( Segmented email database by Income ) , and SMS marketing ( Database of CEOs , Executives , Owners , entrepreneurs etc. )
luxury is sensitive marketing trends you must balance the image with the business you don't please any one to buy your product you just create a beautiful peace to deliver, and i recommend world of mouth is the best marketing to focus on luxury.