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Of course it's better to have work experience, but I am asking what's better to choose between an old guy with a lot of experience who maybe is capped or bored about this job or a young one, full of energy, creative and motivated to be better every time.
Hiring a person with experience to be a supervisor and a guide to the younger and more creative marketing skills seems like a more balanced approach.
Marketing is a gifts, education & experience, it is not related by gender and age,
it need mind set, prepared well
good memory, creative mind, flexible mind,
well study for the market, well action & reaction
when you build your team you will try to have a different level of experience in that team, you need to have the experience and in the same time you need to have the fresh with eager to make things happened fast.
look to the team like a football team playing in the league you need a team work to win the game which include the experience and the fresh
They should go for young ones, who are more creative and eager to push limits, but involves a lot of risks; however, nothing can beat experience, which gives stability and strength to an organization.
Mixing between experience and vitality is the best
On-line marketing or traditional marketing not specified in question,
for on-line marketing a new comers should give preference because they are aware with the new technologies to used but if u need a traditional marketing then experience will be good option
Hire a guy with experience in marketing industry
In the above, question is not clear about the target area, in order to achieve market responses always it is better to cope with the experienced professional than new comers as they don't have the knowledge of market and their changes.
In today's dynamic world, I prefer to hire young blood to churn ideas in marketing products and service. Demographically, young people are the biggest group age. Certainly young people have better understanding the needs and wants their own generation. In reality youn people are the future of any busnisess in the world know. However experience people can guide the young people with their vast experience