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Thank you for asking. As per my knowledge, advertising on youtube will be highly effective to target gulf region as the crowd is very much addicted to it. While advertising please make sure the creative work is good and attractive. Good luck.
Be it MENA or the NA or even the Asian Marketis, most of the strategies are the same when it comes to promoting mobile apps. There are a number of ways to promote your App including branding it on your merchandise, the delivery boxes, free gifts etc. Also offer some sort of discount and giveaways if people download the App. Social Media campaigns are helpful to promote giveaways and discounts. Quite a lot more one can do but these are the basics.
Of course there are many generic lists on how to do this best. Nonetheless, it has been my experience that the most results you get are from promoting mobile apps (in the MENA region) is by making competitions tied with BIG prizes based upon downloading the app, You will be getting a lot of attention immediately :)