Communiquez avec les autres et partagez vos connaissances professionnelles

Inscrivez-vous ou connectez-vous pour rejoindre votre communauté professionnelle.

Suivre

How communication skills course improve my sales techniques and negotiations?

user-image
Question ajoutée par Hammad Bin Azhar
Date de publication: 2016/01/14
ALAMGEER HUSSAIN HASHMI
par ALAMGEER HUSSAIN HASHMI , REGIONAL SALES & OPERATIONS MANAGER , Uth Healthcare Pvt., Ltd

Communication plays a pivotal role in sales and decides the fate of business outcome in a sales dialog with customer:

Sales is all about how well you are able to communicate.Your communication skills determine your chances of a sale - from your opening pitch to your closing statements. Developing your questioning, vocal and conversational skills will help you build on a strong first impression by gaining trust and establishing credibility.

 

Questioning skills

Asking appropriate, purposeful questions can help you identify whether your customer is likely to buy your products, and move them through the selling process.

 

There are several types of questions that can help you in the sales process.

Closed questions

Closed questions require a simple 'yes' or 'no' answer. For example: 'Are you looking for a television today?'

 

Closed questions are used to:

 

find out facts

limit or guide discussion

gather basic information from the customer that you can use to generate an open question.

Open questions

 

Open questions require a customer to explain or elaborate. For example: 'What type of product are you looking for?'Open questions are used to: gather specific information so you can determine your customer's wants and needs build relationships with customers so that they are comfortable dealing with you.

Probing questions: Probing questions are about a specific topic to uncover more information. For example: 'What type of television do you think would fit best on your wall?'

Probing questions are used to obtain more specific information in order to fully understand your customer's needs uncover and clarify your customer's perceptions and opinions.

Confirming questions: Confirming questions are designed to check that your customer understands what you've said. For example: 'Which of these features would benefit you most?'

Confirming questions are used to check that you've successfully communicated information to your customer.

Summary confirmation questions:

Summary confirmation questions are designed to check that you understand what your customer has told you. For example: 'Are you saying you'd prefer to order the next model in our range?'

Summary confirmation questions are used to:

check that you understand your customer's needs

check that the benefits you've outlined meet their needs.

Conversational skills

Good salespeople look for a way to make a connection with their customer, and build a conversation based on trust and understanding. Conversation skills include: asking non-confronting questions to show you genuinely care about your customer's needs talking knowledgeably about your product or service displaying interest and warmth avoiding bias or stereotyping adjusting to your customer's verbal style telling the truth offering observations that show you understand accepting and acknowledging your customer's opinions refraining from interrupting or correcting unnecessarily watching for and responding to signs of discomfort or boredom being diplomatic making small talk - when it's called for and to an appropriate degree.

Vocal skills

Good communicators know that what they say is often less important than the way they say it. Use your voice to make an impact by: adjusting your pitch to suit the conversation adjusting your volume to ensure clarity, and suit your customer's comfort and hearing needs speaking in a steady tone of voice to show calm and confidence slowing the speed of your speech so it is calm and clear. varying the inflection in your voice to suit your message - to show enthusiasm, common sense, interest, and gravity and enunciating your words clearly varying the quality and intensity of your voice to hold interest conveying meaning using the sound of your voice to reinforce your messages.

If you are able to understand the above then practice it in the filed I am sure you will lead a profitable sales dialog.

 

 

Utilisateur supprimé
par Utilisateur supprimé

To improve your technical sales and négotiations, Listening is the key of your communication! to know what your customer needs exactly you need to listen carefully first second you need to be trusted so don't be a liar and tell everything about the product even if it will displases customers. Try to find a good balance between what he needs and what you can offer. Your mind must working while your customer is talking to anticipate answers.

Really the two secrets are: Listening, Anticipate and know your competitor products (prices, weakness,...) 

If you want regular customers you need to be honest and professional! Refuse to sell just for once to gain a customer for life is the best way to approch your business.

 

 

 

AHSAN KHAN
par AHSAN KHAN , Machine Operator , R.K Gears

best communication is key to motivation and negotiation to your customer which will make your customer to satisfy in short time.it is best sale technique

Ravindranath Manvi
par Ravindranath Manvi , General Manager -Sales & Marketing , Metalkarma Engineering Technologies Pvt Ltd

Communication is the only way through which you can convey your ideas,thoughts and feelings more effectively.Unless you learn to express what you want to convey,you will not be noticed or heard.In the sales ,verbal communication carries more weight than your written communication unless it is a technical product.With a little bit of expertise you can make your opponent become more attentive once you have developed wonderful skills of communication and knowledge of your products that help in closing a deal.You will be able to handle any negotiation with ease and confidence.

Mediha Mujtaba
par Mediha Mujtaba , Marketing Director , Osiris Creations

Undoubtedly the key to a successful sales pitch is identifying your customer personality and communicating accordingly. While you may still have to follow your instincts a formal training or course will definitely add significantly.

Communication skills will minimize the time & cost for your plan if you select the right channel to the right customer, in addition to the right message. 

More Questions Like This