Is creativity the bottom line for success in our present ever competitive market? and how can it help to create a benchmark in a company's product line and services?

Positive creativity be broadminded in what we are today, must create different from other, used always happy face, or people, paid them all you want to do is make him, them happy and smiley then broadcast that opportunity in advertising with your product, put it on internet,TV, radio, tarpaulin printing printed it, in sign board, show them all in all areas private, public, and hired a employees with pleasing personality all this will help you to create a benchmark in your product line and services.