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In Social Media platforms, like Facebook or Instagram, which mechanisms/tools you use, beside direct surveys, to study if those who follow you are also your loyal clients?

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Question ajoutée par Utilisateur supprimé
Date de publication: 2016/01/19
John Mahama Akpanyi
par John Mahama Akpanyi , Accountant, Investment and Credit Department , National Board for Small Scale Industries

If they are able to share what they see from my platform

Utilisateur supprimé
par Utilisateur supprimé

You should give away some discount codes (one for Facebook, an other one for Instagram). This way you can measure the amount of people who use the codes while purchasing your products. Furthermore you can share some interactive posts like "Show off your new "product" and use hashtag #product to have a chance to win whatever..." You can see who purchased your product and posted online with your hashtag.If you are not exactly a seller, or you rather provide a service you can hire some hostess girls who go around in the venue place with an ipad to ask the clients kindly to press like to your page or follow your account. If they do so, they get some presents, discounts, or opportunity to win something. This way you can make sure that the people who are on your page are your loyal customers.

Raheel Khan
par Raheel Khan , Senior Manager Channel Sales , Faysal Asset Management Limited

Mobile Applications Browsers

Katarzyna Sligowska
par Katarzyna Sligowska , Product Expert , Mango-Media

Good question. Review section (in most cases) shows opinion of loyal customers. Movement on social media platforms after on-ground actions like promotion, in-store activity can be treated as loyalty.

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