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The significant growth in online media services – provided through the websites of traditional media, through a new generation of Jordanian online media and through international social media platforms – has in recent years been a success for Jordan.
This has led to a shift in media consumption trends among the Jordanian public and has provided the tools for media organisations to produce richer content which has definitely overshadowed printed media to a great extent.
However i do believe of the power of printed media in Jordan , because still, to these days a huge number of Jordanians are Illiterate when it comes to technology and they have great dependency on newspapers and magazines and other printed media as their source of information .
The digital media is the leader in the Media Industry, overshadowing the printed media. As what you can see, every year we have a new tool that can help us to reach our target audience easily. For example:
As a product provider level. Let's say the international makeup brand in Jordan MAC needs to promot their newest lipstick line X and they have two options either by a facebook ad or by a billboard ad. On Facebook you can set your target audience (Gender, age, demographic and interest)
While on billboard you can choose the location ONLY (demographic) but you can't specify the right audience who can buy this product.
As a service provider level, Let's say Elissa has a concert in Jerash Festival and the organizer has also multiple choices (radio, billboard, magazine or online). The most effective campaign will be on the digital media because as mentioned above you need to specify your target audience and that's the only tool that you can specify your target audience and reach them with a real numbers
Ms.Duaa as much as social media take a huge part of our life then it's much better than the traditional one's, including the printed media.
