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When you work on a project that represents you, not a client.
When you feel that your idea can make a change and improve people's lives.
Using a transparent background helps with text legibility.
Let your background determine your copy area by choosing an image with negative space.
This is a great opportunity to use the combination of a grayscale image and colored type for a heightened graphic effect.
Achieve an epic overlay effect
In a modern and stylistic approach to design, try using transparent shapes to create an ‘overlay’ effect.
Shapes are a great way to contain your copy. Make sure you choose a contrasting color for your text to ensure it can be easily read.
Utilize the colors in your images by replicating them in your overlay shapes.
If you’re using an image as your background, choose one with less detail so your design isn’t too busy.
Watermark your images
Watermark your images and graphics to keep your content copyrighted. This is one of the most important tips for pro branding.
Upload either a png or a jpg of your brand logo into your Canva library to use on your graphics. You can brand your work by placing your logo on your designs and applying a subtle transparency.
Watermarking is essential when providing proofs or draft copies to clients to protect your intellectual property.
Use transparent layers to enhance your designs
Layering opaque elements is a functional tool to help contain copy, to section your composition and to apply an artistic flair to your design.
Use a color for your shape from within your graphic to maintain tonal harmony. Download the Google Chrome Eyedropper for better tonal pickings.
Layer your shapes according to a common element in your design – like a horizon line.
Get creative with transparent type
Find context for your content!
Apply your graphic elements using effects that resonate with your subject matter.
If using text on top of a textured background, allow the background to peek through by adding some transparency to your type.
Create order to the way your design is read. Apply typographic hierarchy by increasing the transparency on secondary text.
