Inscrivez-vous ou connectez-vous pour rejoindre votre communauté professionnelle.
Language is the biggest barrier, i'd say.
The more the complexity of the language is, the more difficult the message gets conveyed. However the same statement,, idiom or offer would make a great impact for someone with better literature knowledge.
As i had done my internship with Jazp.com one of the e commerce business in dubai the major problem is the mall culture people tend to go out to spend time with the families and love to shop in malls
Running a successful e-commerce business can be very rewarding, yet challenging at the same time.
Even if you sell a great product, it can become difficult to get the word out about your business if you don’t have a well-designed website or marketing strategy.
Despite the challenges of running an online business, there are still many opportunities available. In 2013, e-commerce retail sales were at $263.3 billion. These sales are projected to grow to $434.2 billion in 2017. This is why online retailers need to address their challenges now so they can become successful in the future.
four of the biggest challenges e-commerce businesses face:
1. Implementing a content marketing strategy.
Although content marketing has been a buzzword in recent years, not many online businesses know how to implement it effectively. In fact, only 42 percent of B2B marketers believe they are effective with their content marketing efforts.
Content marketing includes a variety of tactics such as social media, blogging, e-newsletters, videos, mobile content, and so much more. In order to be at effective content marketing, e-commerce businesses must understand which tactics work best for them, their customers, and brand.
2. Building trust through your website.
Especially for e-commerce businesses, your website is the very first impression customers have of your product. If you have a poorly designed website, there’s a high chance you’ll lose traffic and even customers.
To build trust through your website, make sure it’s easy to navigate, include contact information, create a clean layout, and provide clear descriptions of your product. These basic design elements will drastically increase the trust between your website and your customers.
In addition to website design, you should also focus on how you build trust with you customers. Google recently updated its quality ranking guide, which emphasises the concept of E-A-T (Expertise, Authority, and Trustworthiness). This concept helps businesses make sure they’re creating content that positions their brand as a trusting expert in their industry.
3. Using big data to gain insights on customers.
Big data is a growing trend in e-commerce and online marketing. Big data enables businesses to gather insights about their customers through monitoring their purchasing habits and decisions.
By using big data, businesses can focus more on customization and personalization for their customers’ shopping experience. This can be done by tracking customer browsing patterns and monitoring loyalty programs.
Big data is also very beneficial for creating sales forecasts. E-commerce businesses should pay attention to sales, website performance, and customer behaviors to determine what they need to improve in the future.
4. Integrating mobile into your website.
Research shows mobile shopping accounts for nearly one-fourth of online purchases. Last year, mobile commerce sales reached $4.7 billion in the second quarter.
Although mobile commerce is growing, there are not enough online retailers who are adapting to these trends. For those who fail to optimize their shopping experience, they will fall behind in online sales.
To attract customers and increase sales, e-commerce businesses must continue optimizing their shopping experience for the mobile web. This means your business must ensure your website is optimized for mobile devices and even launch a mobile application for your store. These tactics will improve the shopping experience for your customers and increase sales.
Every e-commerce business has its unique challenges, however, these are some many face. By taking note of these challenges, even the smallest online business can become successful and continue to grow in the upcoming years.
Source: http://www.cutlerpr.co/
I have made few ecommerce websites.Basically major problem is main power i.e how quickly you deliver products to customer and one more problem is payment gateway.Payment gateway must support all types of card.
I have been working on e-stores in saudi arabia since
and the main issue is the payment method , and trust ( marketing is easy )
i guess , More than price customer here fets influenced by value proposition if we can create a mechanism of assurance like easy returns and lightning fast refunds in their shopping credit with the ebsite with an option to transfer that amount to original mode of payment .like flipkart, amazon & myntra practice in india . i guess this will help a lot to and help them to take risk free informed decisions.
I would say the problem would be package handling. As we cannot be sure that the package will receive in the proper condition. Also the delivery timing will also depend on the courier, most of the customer who want something urgent will not buy from e-commerce website which will end up for the customer to simply go in the store and buy it on the spot.
I think the only problem can be don't be ready.- Research- Explore- Approach- Deal- Yes, done!
Consumer culture and confidence and attachment previewing shops demand
“Consumer Knowledge” consumers should be given adequate Knowledge on Internet .
and the Other Online Suppliers.
