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This is a "trendy" philosophy that studies the essence of consumer behaviour, being the "key" that will let us understand better the logic (or the ilogic) of the consumption.
One of the main facts is that the "Neuromarketing" found out that almost all the purchases decisions are made by the subconscious level.
there are characters that attract the consumer unconsciously through the color, disign, formatting, advertising
For example, I developed one strategy with the sensorial neurotransmitters in a bakery shop.
Since we have started to use aromatic marketing, spreading time to time, inside a store, the smell of plums, and without any help of visual signs/promoters/nothing, and maintaining the same price/quality/size/presentation/position of the cake, these started to have a higher consumption.
Positive experience.
Aromatic Marketing is being used for many companies, since fly aviation, retails (fruit section for example) , not only to suggest the consumption but also to identify their brand to a type of a smell.
