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We are close to launch for new product with strong offer , first happening in this region , and you are sales and marketing manager what you will apply first your set marketing plan which include (Media , printed materials , word of mouth ,UTL ,billboards ) or you will apply your sales plan first to ensure the availability of product in the market then start your marketing plan .
I will do market survey to know what is Competitor price and how they are positioning their product at different levels which means Price at stores and price at whole sale levels.
Once I have prices then I will check what is competitor activity for the promotion of their product. After these two products i will decide weather to go ATL or BTL strategy for my product.
First i would like to have understanding of the existing market and channles through market reserach and compititon report . After that consedering the report analysis will take decision on Marketing and sales plan
Marketing will be my first opportunity .
Yes! Marketing plans has to set before trying to make it available. for this, one has to prepare GTM strategy.in the Go to market strategy, a reverse calander has to made which should contain all relevant steps date wise.
example:
step-1: placing the product at Retail/Store level can be termed as D Day
step2; Retail and in-shop demonstrators training along with merchandising at shop can be termed as D-2 to D-5 days
Step3; product training to beat executives,Sales officer and all related to sales & distribution can be given at D-6 to D- days
Step4: product availability at concern distributor point at D-3 days
like this, one has to make calendar.. and then go-ahead.
I would build both strategies at the same time.
Marketing would make potential clients/clients desiring the product and the sales would put it available in correct time on the market.
Marketing will drive sales. Moreover, the function of marketing is to make the demand for a product move from elastic to inelastic. Lead with marketing and try to drive sales through inbound demand.
market it first before selling it, whats the use of your marketing plans if you're not going to use it
From my first sales plan and marketing plan
