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Consumer - Retail - Saudi market.
first (like for like) used to compare a growth in sales over a period of time just like the comparison of the current year's sales with the sales of the previous year
So the tools which assist to do increase in LFL sales :
1- comparison has to be done on equal terms
2- comparison does not include any entities that may affect the sales.
3- comparison should not be considered Any new product launch or a change in marketing strategies