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What are the factors contributing to UAE's current silent recession and how does it affect the marketing strategy of an organisation?

Marketing Strategy Strategic Thinking Branding Strategic Management
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Question added by Omar Mudassar , Sales and Marketing Manager , Dome Exhibitions L.L.C
Date Posted: 2016/02/05
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rizwan usman
by rizwan usman , Founder Partner , Falcon Publicity

factors contributing towards silent recession 

1. dropping oil prices.

2. rise in awareness of alternate energy.

3. biggest economies like china and india showing signs of slowdown.

 

organisations change their marketing strategy by slicing the ATL/BTL budget, focus more on digital marketing as the cost is less and reach is far.

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