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in general in market research you must make an excel sheet with the main items (this is the primary research ) & then include in the sheet the details of each item ( this is the secondary research ).
in my work i make many market researches in solar , led , recycling , r.d.f. projects and this is the best way to collect data & make an excellent market research.market
Thank you dear Shadi ,
First of all , we need to use both of them in our business and almost we cant neglect one of them , any way , they are :
Exactly, agree with the answers given.
The main purpose of Primary is collect data about sales results and analyse how much are efficient the Marketing actions. This kind of search also evaluate the competitors plans, searching more information about their action in the market.
In this Primary research the data collect can be:
a) interviews - phone, email, personally..etc
b) Companies sites or social media
c) Surveys
d) Inquiries with a sample panel of potential customers or clients
The Secondary , is the phase where we need to analyse the data that were published, for example by statistical companies/institutes.
With these data is possible to identify competitors, establish references and locate more accurate segmented targets where we can act.
Secondary Research - Analysis and interpretation of primary research is called secondary research. eg. census report using data from data bank.
Thanks for all ( kaffeto o waffeto )
primary search it is first , secondary research is analysis
Secondary research is the first step in doing research to gather raw information, to gain a situation analysis & for setting the main objectives. But the primary research role coming next to gain answers of a specific questions & for filling gaps in research.
agree with all expert answers and in same time should be use the two types of this researching
I think the answers above are sufficient. Thanks for your invitation.