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Personal selling is commonly used for products such as life insurance. Identify the reason behind this practice?

Marketing Communications Planning Marketing Management Marketing Mix Marketing Strategy Brand Management
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Question ajoutée par Mohamed Hendy , Commercial director & Co- founder , The matchers
Date de publication: 2016/02/06
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Sidrah Nadeem
par Sidrah Nadeem , Global Marketing Manager , Hill & Knowlton

People by people, hence you're more likely to buy such products from people you feel understand your genuine need and have the best possible solution for it.

Vikas Bachhuka
par Vikas Bachhuka , Sales Manager - Tire, Lubs & Batteries , ALI ALGHANIM & SONS AUTOMOTIVE CO.

Every product which requires technical information to be passed from seller to buy will require personal selling. Hence for product such as insurance personal selling is the most common selling technique. 

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