What is the main reason to motivate companies to invest in the internet of things?

Perhaps the first place for the IoT-minded investor to look are the companies that actually make smart devices. But beware: Some of the more obvious candidates may not represent the best investment opportunities.

For example, Nest Labs, which makes the popular Nest Learning Thermostat, is now owned by Google (GOOG). And given the size of the search giant, it’s unlikely that Nest Labs will have a huge impact in the company’s bottom line, or its stock performance.

Fitbit, Inc. (FIT), maker of the ubiquitous wearable fitness-tracking devices, has performed strongly so far, but it now faces new competitors looking to wrestle away market share (see Is It Time to Invest in Fitbit?). Microsoft, for example, recently launched its own health-oriented wearable device that tracks the user’s heart rate, calorie consumption and sleep quality. And let's not forget the new interactive watch from a certain electronics giant….

Less obvious opportunities may be worth a look, then. Take Samsung, whose broad umbrella of devices includes everything from microwave ovens to Blu-ray players. The South Korean company has already been ahead of the curve when it comes to making these products smarter, like developing a washing machine that owners can control remotely. Precisely because of its product breadth, the firm may be uniquely poised to profit from these innovations.

Of course, consumers aren’t the only source of demand for connected devices. Industrial enterprises, eager to cut operating costs and manage their supply chains more efficiently, represent a big market source for IoT. Consequently, device makers that serve the commercial market are worth checking out.

General Electric (GE) is a prime example. The company, which serves the aviation, locomotive and manufacturing sectors (among others) is making a big wager on what it calls the “Industrial Internet.” Reports suggest the company has already pumped $1.5 billion into smart product research since in the hope of jumping ahead of its rivals.

GE certainly isn’t the only industrial supplier getting on board, though. Case in point: agriculture giant Monsanto (MON). Its foray into IoT includes the recent purchase of a technology firm that helps farmers better predict the weather.

The companies that actually market smart devices grab most of the headlines. But the reality is that these companies often rely on third-party firms to help develop and support the products. Consider, for instance, technology firm PTC. By acquiring ThingWorx, a leading software platform for designing and running connected devices, it could be in a good position to benefit from IoT growth.

Then there are the organizations that help make sense of the vast amount of data all those sensors collect. Splunk (SPLK) is one example. The San Francisco-based firm provides software that helps clients collect and interpret the information generated by a multitude of machines across the enterprise.

Yet another way to take advantage of the IoT trend is by investing in the hardware firms that make IoT possible. That includes everything from chip makers heavily tied to the smart device market, like Qualcomm (QCOM), to networking companies like Ruckus Wireless (RKUS) and Aruba Networks.

There’s a caveat here. In general, hardware is fairly easy to copy (certainly easier than software). So whether companies that have currently make the cutting-edge make processors or supply IoT infrastructure can sustain their success is an open question, as more rivals pop up. Still, the next few years could be rewarding for players – and the people who invest in them – that have plowed these fields early on.

Investing in the Internet of Things is a hands-on endeavor: Targeting companies truly poised on the edge of the IoT explosion requires a lot of research. But for those who understand the equities market and are willing to stomach some risk (and a long-term view), investing in smart devices could be a smart money move indeed.

successive advances in computing have been driven by declining costs and better functionality. Each advance or wave has supported times more users than the previous one. While the most-recent mobile-internet wave is still playing out, investors are already asking what could be next. There’s a fair chance that the next big wave could be the “internet of things” – the global ecosystem of connected physical objects that can sense, process and communicate data with one another.

The internet of things is the name given to the growing range of internet-connected objects with embedded sensors that can process and share complex information, usually without human involvement. The benefits include physical objects accurately sensing their environment and communicating this information to improve the overall efficiency of a system or a process.

Such internet-enabled objects – from factory machines to fridges – have existed for some time. But, critically, just like the humble light bulb gave rise to the electricity network and the thousands of electrical appliances we know today, the internet of things is destined to be many times more powerful than its beginnings. We’re now realising that the internet, which was originally devised to connect computers, can usefully connect many other things too.

The internet-of-things concept is not new. The term was coined by British technology pioneer Kevin Ashton in. In, South Korean company LG produced an internet-connected fridge. However, in the past, a number of key limitations prevented the internet of things from advancing. The constraints of the past are fading and new enabling factors are arising.

Perhaps the single most important driver has been the rapid proliferation of internet-enabled smartphones, coupled with always-on connectivity. In fact, the mobiles in most people’s pockets today are really internet-connected mini-computers that are more powerful than the average PC of a decade ago. In terms of new enabling factors, the most important one is the ability to store vastly greater amounts of data remotely in the so-called cloud. Finally, the price of hardware (processors, sensors, etc) has fallen significantly.

source:http://www.fidelity.com.au/insights-centre/investment-articles/investing-in-the-internet-of-things/

The growing number of users each and everyday is the reason behind that companies are now spending lots of money on internet and building their business reputation online!

Due to the qty of devices connected to the Internet is growing up exponentially and would be about in, as one of Cisco CEO's sad, companies are interested to invest in IoT. Take a place on the Global Market - this is the reason 

The three key features why company now invest big in IoT are asset optimization, employee productivity and cost cutting. Also through the IoT, businesses can achieve superior process optimization and efficiencies by gathering and reporting on data extracted from the business environment. Several businesses are adding sensors to people, places, products, and processes to collect and analyze information for better decision-making and increased transparency.

Experts agree that products connected to the web will be huge, but cashing in on that trend isn’t simple. A guide to putting money into the biggest opportunity since wireless technology made devices mobile.

With the “Internet of things,” it’s not a matter of “if.” It’s a matter of when, how big, and who will reap the princely profits. That’s the thinking, at least, among many investors, tech conglomerates, and investment banks. They see it as the biggest opportunity since smartphones and tablets swept the world.

You may or may not be attracted to the idea of using your phone to control your thermostat and home security system from miles away, or wearing a smartwatch or fitness tracker—the products that leap to mind when the Internet of things is mentioned. But the term also encompasses a much larger and less visible universe of uses—everything from cars to oil rigs and factory machinery that sends data to one another. Between the possible consumer and business applications, analysts have been tripping over each other to make the most grandiose predictions: 1.9 trillion from Gartner IT -0.23% , 7.1 trillion from IDC, 19 trillion from Cisco CSCO -0.71% . Are they referring to devices or dollars? What’s the difference? It’ll be huge! (For the record, they’re talking about dollars.)

For investors, the frenzy may cause a familiar anxiety: Call it the fear of missing out on the next big thing. In truth, there’s bound to be some disappointment. There are relatively few companies to invest in, and those with the biggest opportunities are either nascent and risky or buried inside enterprises so large that the effect of the connected products will be diluted. But, as we’ll see, there are some opportunities in unexpected places.

The very excitement among venture capitalists and large tech companies is an impediment for retail investors. For example, when Josh Elman, a partner at venture capital firm Greylock Partners, invested in “smart home” startup SmartThings, he expected to wait two to three years before the sector took off. Then Google GOOG -0.10% bought Nest, maker of Internet-connected thermostats, for $3.2 billion. Shortly after, Nest itself scooped up Dropcam, a maker of Internet-connected video­cameras, for $555 million. “The moment that happened, all hell broke loose,” Elman says. With Google moving aggressively, large tech companies scrambled to come up with their own strategies. In practice that means acquisitions. Sure enough, in August, less than a year into Elman’s investment, Samsung snapped up SmartThings.

As a result there are few pure plays for investors. SmartThings won’t contribute meaningful income to Samsung SSNLF -2.44% for years. Nest and Dropcam’s revenues will cause nary a ripple on Google’s $56 billion top line. Other successful consumer products—Pebble, Fitbit, and Jawbone—are still privately held. The closest thing to a good bet in this realm is Garmin GRMN 0.22% , a car navigation company that remade itself as a seller of smartwatches, fitness trackers, and pet-tracking gadgets. Last quarter, half of Garmin’s revenues came from sales of nonautomotive products—its stock is up 33% this year—but its moment in the sun may be brief: It and other smartwatch makers could soon see their sales crushed by Apple’s offering.

Fortunately for investors, consumer products are only a small piece of the overall market. The uses for sensors, a component in virtually every connected device, are endless. They are expected to penetrate just about every category of product, from stoplights and parking spaces to jet engines and tires. “It’s not just going to be a technology investment thing,” says Deborah Koch, co-manager of Northern Trust’s technology fund. “It’ll be a productivity movement that will drive the entire economy.” Koch contends that it’s too early to pick winners, as older sectors aren’t likely to adopt this technology for another three to five years.

Much of the progress on Internet-connected devices is occurring inside old-economy stalwarts such as GE. The company attributes more than $1 billion in revenues to some 43 “industrial Internet” offerings, and the biggest buyers have been aviation and locomotive customers, according to CMO Beth Comstock. Those ­companies already have IT departments that know what to do with data from sensors, like improving fuel efficiency and making trains run faster, Comstock says, stressing that the business is in its earliest days.

Rather than focus on end products, many investors are betting on the suppliers. After all, someone has to make the billions of chips that enable the connections. “Relative to the more obvious ways to play the Internet of things, we view the demand for chips as being healthy and being underpriced for the market,” says Paul ­Ebner, senior portfolio manager at BlackRock BLK 0.10% . His firm has backed chipmakers that sell into the auto industry, since carmakers are buying 8% of semiconductors. (Indeed, these days cars are as likely to tout their 4G LTE capabilities as they are the horsepower of their engines.)

Qualcomm QCOM -0.04% , the largest chipmaker in the world, powers almost every new smartphone in some capacity. That dominance will make the company an important player. Indeed, its recent $2.5 billion acquisition of British semiconductor company CSR indicates Qualcomm’s intention to go big in the Internet of things: CSR sells chips for cars, printers, and wireless audio, new markets that Qualcomm CEO Steven Mollenkopf has said will drive the company’s projected 8% to 10% annual growth in the coming years. The company’s share price was recently bruised by news of disputes with Chinese licensees, leaving its price/earnings ratio at 14, a bargain for a growing tech company.

Then there’s ARM Holdings ARMH 1.24% , which licenses the processor architecture that powers 95% of the world’s smartphones. The small company ($1.8 billion in 2013 revenues) has trounced giant Intel in mobile chips, and ARM is already on its way to becoming a top licenser of connected devices: Half of the 10 billion chips its licensees sold last year were for nonmobile items like appliances. In October the company introduced a chip designed specifically for use in factory machines, cars, and smart homes.

The closest one can get to a pure investment among the enterprise-focused companies is Sierra Wireless, a wireless-device maker with a $1.2 billion market cap. The company earns all its income from the category, serving auto­motive customers like Chrysler, Renault, and Dezo, which supplies Toyota, as well as industrial companies. Sierra has a high forward P/E of 33, but it’s justified by the company’s expected annual earnings growth of 81% for the next five years. “You’re able to move the needle faster on a smaller company at lower penetration levels than you are to move the tanker ship such as Cisco, Qualcomm, or GE,” says John Bright, a director and senior research analyst with Avondale Partners.

“It’s not just going to be a technology investment thing,” says Northern Trust’s Koch. “It’ll be a productivity movement that will drive the entire economy.”

Cisco, the tanker ship, is moving as fast as it can. CEO John Chambers has staked the company’s future on what it calls the “Internet of everything,” introducing 800 products, like wireless networks for mining sites and manufacturing floors. “Within the networking industry, they have been way out ahead of the competition,” says Goldman Sachs analyst Simona Jankowski. Cisco’s 10,000 connected-equipment customers make up $2.4 billion in revenues out of the company’s $49 billion total. That may not be enough to revive its shares, which succumbed to rigor mortis after the dotcom crash of 2000 (the company has attempted multiple turnarounds as demand for its networking hardware shrinks) and have shown no movement ever since.

Still, all those toasters, garage doors, and air conditioners need to connect to the web. In the short term, Cisco and its peers will be in high demand. Ted Scalise, who manages the TIAA-CREF Mid-Cap Growth Fund, which has averaged 16.9% returns per year over the past five years (vs. 15.9% for the S&P 500) believes that web-connected hardware will eventually become commoditized. But he thinks wireless networking companies like Aruba, Ruckus Wireless, and Netgear could enjoy some good years before pricing pressure crimps their returns.

Once the hardware is in place a few years from now, experts say, software players will rise to help companies make sense of all the data the hardware is collecting. “It’s still evolving, and it’s the linchpin to how this works in the future,” Koch says. Big-data companies such as Splunk (whose shares she owns) and Hortonworks (which has filed to go public later next year) are out in front of the trend.

For now the potential of the Internet of things radically outpaces the reality. Research firm Gartner predicts the hype will soon collapse into a “trough of disillusionment,” followed by a “slope of enlightenment,” and then, eventually, a “plateau of productivity.” Notes Tim Herbert, vice president of research and market intelligence at CompTIA: “We often overestimate a technology’s impact in the short term and underestimate it in the long term.”

The good news is that the media hype has not translated to stratospheric stock valuations. “This is more like 1995 in the Internet phenomenon more than, say, 1999 or 2000,” says Jankowski of Goldman Sachs. “It’s a real trend, and there is a lot of interest, but I wouldn’t say anything has overheated yet.” The keyword, of course, is “yet.”