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Find a creative idea and logical, and can be applied on the ground, and in line with the requirements of the times and with the wishes and the possibilities of the social environment.It must also be project location is ideal to raise the level of supply and demand and the composition of the commercial relations between the owner of the product and the product and between the craftsman or the consumer.It must also be the place where the project, strategically and to ensure the success of the project in the near term and medium and long term.Also must be the idea of a new project that is there are many rivals on this product within the local market, and that will ensure the owner of the project to impose its hegemony on the market and raise the level of supply and demand with the accuracy of the quality and added quality, and reduction in the prices of the product, as guaranteed in the long run the other market include several other uses for this product, with the creation of other presentations rooted within the broad market domestically and internationally.