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What do you think will make a bigger impact on consumers - 1. a celebrity endorsing the product or 2. the brand supporting an important social cause which will help the society. Kindly share your views?

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Question ajoutée par Sanjay Dukle , Head of Partnerships , VERNOST MARKETING TECHNOLOGY SOLUTIONS
Date de publication: 2016/02/12
Katarzyna Sligowska
par Katarzyna Sligowska , Product Expert , Mango-Media

It depends on the consumers' preferences - you can make small survey to check it as each country is different. From my experience in FMCG - I would say celebrity.

Mohameth Sajith
par Mohameth Sajith , Sr Project Sales Executive , United International Company

it depends on your customers, you should study your consumers preferences first.but from my experiences celebrity endorsements have been more successful in many cases.

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