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Digital disruption used to be about new entrants upending incumbents to re-write the competitive rules. Now the incumbents are back in the game using digital to drive business advantage. Redefining the rules, roles and resources to become giants of disruption and that will be very good for Entrepreneurs and new businesses.
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Businesses have to be flexible and proactive in creating their own destruction when disruptive innovation becomes apparent. This is not as easy as it sounds as companies have production capacity, capital, and people vested in existing products and technologies. Moreover, they may still be successful in what they are presently doing such as in having a dominant market share. the harsh reality is that in order to survive sometimes you have to let go of even what has brought you past success.
Entrepreneurs however have the flexibility and agility to response to cultural and technological shifts.
