ATL and BTL activity of any product how can increase customer relationship?

Agree with MR ALI AND MR YAHYA

Through social contact&personal relationship with coustomers

Focus on the positive points and careful development

And trying to address the negative points as possible to ensure more successes and productivity

ATL and BTL stand for Above-the-line and Below-the-line respectively. ATL represents traditional marketing channels that strive to reach a mass audience with messages that reinforce the brand, communicate product information or incite an emotional response. BTL represents methods aimed at establishing a relationship between a brand and an individual consumer. The aim is to create relationships between brands and individual consumers.While there is some measure of crossover, ATL usually encompasses TV, Radio, Print Advertising, Outdoor Advertising, etc. BTL typically incorporates Direct Mail, Event Marketing, Interactive Marketing, Promotional Marketing, etc. to reach its targets. To say that one is better than the other would be remiss given the advances in technology and the trend towards more customer-centric marketing. Brand-oriented advertising was once a key driver of consumer behavior