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it is same mantra like we watch 4D movies and inspire like anything by the performances but still we can not neglect the real art character performances comes from the theatre which is old medium but such an authenticity it adhere.
See, it depends on the country, region, audience and product. In more developed countries where you target young people digital marketing would be more appropriate but on the other hand - when the region is less developed, your target are elderly persons - print advertisement would be better. And of course product also matters. Mix of print and digital would be perfect. Only thing which you need to think over is proportion between those two.
