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"Public relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance."
International Public Relations Association ((is the administrative function and permanent organization of public institution or private trying all the way to check with the deal or can deal with them understanding, support and participation, and for this end, the organization that investigates Ray audience towards them and that adaptation as much as possible its policy and actions and up through the application of the programs of mass media to the effective cooperation leads to the achievement of all the common
