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Here we are talking for the IAB banner we run not the High Impact.
Never run PPC campaigns without a “great” understanding of your client’s business & goals
Always set your Max. CPA targets
Setup your Adwords account with proper thought and planning
Run campaigns with Conversion Tracking
Optimize your campaign settings
Never Ignore Negative keywords
Run re-marketing campaigns
Don’t monitor and manage everything manually
Continuously optimize ad copies & landing pages
