What are the controllable and uncontrollable factors in the fashion business environment?

Controllable factors in the fashion business environment includes the following:

1.) 4 Ps of Marketing which are as follows:

     a.) Product

     b.) Price

     c.) Place

     d.) Promotion

2.) Suppliers

Uncontrollable factors includes:

1.) demography

2.) fast-changing technology and technological conditions

3.) political forces that might affect trade and industrial policies

4.) Economic factors like unemployment rates, inflation rate, labor costs, market size, per capita income.

5.) Socio-cultural factors

6.) Legal forces

7.) Competition

8.) Marketing Channels

Controllable Factors in a fashion Marketing

• Target Market Segment.  · Location,Target customers, Timing
• Products offered.   Type of product,· Design features
•  Price.Price level, Price variables (discount), Maintenance
• Advertisement & Promotion
• Distribution.Channels,Number of sales outlets,Warehousing facility

Uncontrollable Factors in a fashion Marketing

·         Resource Availability.Availability of required materials.

·         ·Quality of requiredMaterial.

·         ,Income situation.

·         Competition ­ Direct & Indirect.Economic Conditions ­ 

·           Socio- Cultural Conditions ­ societal values, life style, fashion consciousness.

·         Political & Legal Conditions.

·         Legal regulation