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its wen you have costumer eye to eye contact
It is to focus on understanding the pattern of our buyers.
i agree with Mechanel Ladoc answer
Buyer personas are a fundamental part of understanding your audience and your B2B buyers. An example (archetype) of a customer who represents a particular group of buyers.
Used to better understand:
What motivates buyers to choose your solutions
How to persuade them to choose you rather than a competitor or the status quo
A true negotiator who is always hungry to crack the best deal.
B2B is short for Business to Business marketing. Dealing with marketing to businesses is one a different level of marketing, while traditional marketing deal with request and offer, in B2B there is more negotiation and detailed request with higher quantity.
