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some of them have started cutting off their expenses,operate in a cost-effective, creative way more than ever.
Less money means less share of wallet; your customers pockets are lighter now. Each company struggles to survive, and I think it's the time for marketers to show up their skills.
Following the economic slowdown, companies have less budget now, and some of them have started cutting off their expenses. Recently in Saudi Arabia, I hear a lot about firing employees stories, or the potential for some companies to send their employees in a compulsory vacation without salary.What does that tell to marketers? Well, marketers now have less budget to communicate and launch campaigns. So, they must operate in a cost-effective, creative way more than ever.
