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How to improve profitability through pricing strategy?

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Question ajoutée par Utilisateur supprimé
Date de publication: 2016/03/01
Mikhail Vaskiyev
par Mikhail Vaskiyev , Director , Panasonic Marketing CIS Rep Office

It totally depends of marketing strategy, business plan, market share. Simply saying the price should be set as maximal competitive level to provide business plan achievement and the operational cost should be set as minimal but sufficient to provide business plan budget. 

Subramanyam NV
par Subramanyam NV , Head of Operations , Reliance Retail Limited

If your pricing benchmark on various data points like a) Products perceived MRP b) Competition MRP c) Sales of similar quality product from your product range of past d) sourcing cost of yours vs competition. If these are your basic benchmarks then you can plan well to yield more profits from the same/similar product in the market. 2 ways you can play it but both has a flip side hence taking a better, safer route is suggested

1.) High margin products which are sourced at low cost - These will be your winners

2.) Low margin and at high sourcing cost - these may be volume drivers but gives profits 

 

This is what I feel is the whole game of price vs sourcing efficiency falls in place

Harvinder Singh Sammi
par Harvinder Singh Sammi , AGM-Spare Parts Mktg , Eicher Tractors

Pricing should be component specific. Items which are not mass produced and have unique proprietary advantage should have higher contribution. While components which have common design should have low contribution. 

Rami Abbas
par Rami Abbas , Sales Manager , Al Houda Contracting and Real Estate Development

Totally agree with Mr.Mikhail. 

Rehan Qureshi
par Rehan Qureshi , Financial Consultant , Self Employeed

yes agree with Mr. Mikhail Vaskijev

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