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Market research is the process of analyzing data to help you understand which products and services are in demand, and how to be competitive. Market research can also provide valuable insight to help you: Reduce business risks. Spot current and upcoming problems in your industry. Identify sales opportunities
The marketing mix is a business tool used in marketing and by marketers. The marketing mix is often crucial when determining a product or brand's offer, and is often associated with the four Ps: price, product, promotion, and place
A marketing plan is a comprehensive blueprint which outlines an organization's overall marketing efforts. A marketing process can be realized by the marketing mix, which is outlined in step 4. The last step in the process is the marketing controlling
Market intelligence is the information relevant to a company's markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining strategy in areas such as market opportunity, market penetration strategy, and market development
Mr. : TARIG BABIKER AL AMIN has given a good answer above
A marketing plan details how a company aims to reach specific marketing objectives. It links marketing activities with marketing and strategy objectives and is important in ensuring the right focus and direction for the company. The format of the marketing plan depends on the company’s stage of development.
The plan described in this article is based on a comprehensive template, suitable for established companies.
A marketing plan for startups is typically simpler in nature and demands fewer resources to complete while still providing the necessary structure to organize the activities within a small team. As a company grows, adds customers and builds its marketing and sales team, a more comprehensive marketing plan is required.
The comprehensive marketing planA marketing plan for established companies should include the following information:
Note that significant overlap exists between this template and the Market Development Strategy. If you have already completed the Market Development Strategy, place your emphasis on planning your marketing action programs (#6, above), budget (#7) and controls (#8).
I agree with Mr. TARIG BABIKER AL AMIN answer.
Market Research: keep you close to market
, Market Mix: your market tool
Market Plan: basis on all plans, production, purchasing, assurance…etc
Market Intelligence: help you where are you from your market plan
I agree with the definitions presented by TARIG BABIKER AL AMIN!
The same has been well explained above.
Thank You Mr. Mohammed for the invitation .. I would agree with others' answers who have really covered your question .. Variety of opinions and correct info... Nothing to add !
I agree with Mr. Tarag Babiker