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Market research is the starting point of all assumptions/ideas to be validated.
It is a system by which baseless ideas/solutions can be discarded, and we can focus on realistic data to lay the foundation of a 360 degree Marketing Strategy.
Instead of guessing who what when, Market research allows us to predict consumer behaviour and position our activities in a way that is engaging, effective and rewarding,
Basics of building a sound marketing strategy online
On building a successful online strategy requires the marketer to understand three important fundamentals in the marketing process:
Improve rankings in search engines SEO
Content marketing
Marketing through social media
Improve rankings in the search engines
When people think of search engine marketing, the first thing that comes to mind is to reach the home page results when searching in specific words in the shortest possible time, but that is a fantasy, even if you have a famous trademark, since it takes patience a little in addition to working on it in terms of content delivery that meets the wishes of the researchers in the search engines. I will not dwell at length on this subject but it takes mainly brief and to focus on the proper selection of the sites when placing links while avoiding random link in addition to the content format so that commensurate with the words chosen, while avoiding the focus on specific words only, due to avoid search engines put owners these sites in the first rank. Instead, marketers should do that Ptaadid relevant to the content of the site so that they avoid words intensify efforts on this particular condensation words which may give negative results often.
Marketing Content:
Internet is characterized by infinite number of content, especially after the proliferation of blogs that have had a significant impact on the deployment of a lot of content, either through articles or videos or photos, or even through games. These codes are competing with each other in terms of fame and the quality of the content displayed to users. The quality of content has become of great interest, especially after the buzzer jumper that Google has for adoption to distinguish between good content and bad content update. For example, a van full of grammatical errors and spelling mistakes content may lower the order of your results as well as it's for the content transferred or even a translator.
Marketing through social media:
For people, the social media is nothing more than a way to stay in touch with old or new friends. But for businesses, the social media is a way to connect the published content with the owners of the various accounts in social means and thus spread awareness about the company and about the services provided to users. Of course, the search engines take into account the number of shares that each site receives from social media.
The media has become a social concern shared largely with the search engines for marketers, but there is a common mistake in marketing and social media to think that a large number of followers is the ultimate objective behind the creation of the pages in this means. But in fact, many companies are offering huge numbers of followers rightful to your page in exchange for material return and adopted on the basis it has emerged as some kind of trade and therefore, you can increase the numbers dramatically without having to delve into topics of marketing in the case of the fact that this goal is to be behind the creation of the page. Therefore, the number of followers rise of marketer do not consider the ultimate goal since they must take into account the construction of tangles and discussions and chats, dialogues and motivate them to express their opinions on your page so make your vibrant.
There are thousands of marketing decisions that can not be taken only in the light system or accurate information and effective and court systems, help in obtaining the necessary data and information necessary and.And marketing research is only one source of marketing information and sources that are in the end, the marketing information system, marketing research The subject is one of the key issues, and because the
Understand the market and the variables that govern it, are also used in marketing research to understand what is going on inside the market and the market it serves the organization so that they can translate these characteristics and take them into account when making any special decision of the commodity marketing strategies and associated propertiesactive role played by research in this rationalization of marketing decisions.
As we see here ,the task of marketing research (MR) is to provide management with relevant, accurate, reliable, valid, and current information. Competitive marketing environment and the ever-increasing costs attributed to poor decision making require that marketing research provide sound information. Sound decisions are not based on gut feeling, intuition, or even pure judgment
Marketing managers make numerous strategic and tactical decisions in the process of identifying and satisfying customer needs. They make decisions about potential opportunities, target market selection, market segmentation, planning and implementing marketing programs, marketing performance, and control. These decisions are complicated by interactions between the controllable marketing variables of product, pricing, promotion, and distribution. Further complications are added by uncontrollable environmental factors such as general economic conditions, technology, public policies and laws, political environment, competition, and social and cultural changes. Another factor in this mix is the complexity of consumers. Marketing research helps the marketing manager link the marketing variables with the environment and the consumers. It helps remove some of the uncertainty by providing relevant information about the marketing variables, environment, and consumers. In the absence of relevant information, consumers' response to marketing programs cannot be predicted reliably or accurately. Ongoing marketing research programs provide information on controllable and non-controllable factors and consumers; this information enhances the effectiveness of decisions made by marketing managers
Traditionally, marketing researchers were responsible for providing the relevant information and marketing decisions were made by the managers. However, the roles are changing and marketing researchers are becoming more involved in decision making, whereas marketing managers are becoming more involved with research. The role of marketing research in managerial decision making is explained further using the framework of the "DECIDE" model : The DECIDE model conceptualizes managerial decision making as a series of six steps. The decision process begins by precisely defining the problem or opportunity, along with the objectives and constraints
Next, the possible decision factors that make up the alternative courses of action (controllable factors) and uncertainties (uncontrollable factors) are enumerated. Then, relevant information on the alternatives and possible outcomes is collected. The next step is to identify and select the best alternative based on chosen criteria or measures of success. Then a detailed plan to develop and implement the alternative selected is developed and put into effect. Last, the outcome of the decision and the decision process itself are evaluated
Marketing research helps in understanding WHY YOU NEED A SOUND MARKETING STRATEGY
Where is your company going and how is it getting there? Many businesses struggle to clearly identify their strengths and weaknesses and struggle to define who they are as a company. Through thoroughly defining your company, you are then able to develop a sound marketing strategy. A marketing strategy is a long-term plan to achieve certain marketing goals and objectives. Creating a sound marketing strategy is key for any business to grow and develop.
Provides Focus and Direction - Companies that don’t have focus and direction are holding themselves back from growing and developing. Without focus and direction, a company cannot effectively articulate their goals and objectives to both clients and candidates. Creating a marketing strategy for staffing firms provides them with focus and direction by identifying the best opportunities worth pursing.
Saves Time and Money - Focusing on attracting the right employees while investing only on marketing initiates that support the overall business objectives saves your company time and money. Developing a sound marketing strategy allows your future marketing efforts to be highly focused so there is no wasted time or energy on projects that aren’t delivering a return on investment.
Identifies Your Niche Market - Part of a marketing strategy is finding what differentiates your company from your competitors. First, think of who your target audience is then think of where you find them. Finding your niche in the marketplace is essential for all staffing firms. There are many companies within your industry so how do you stand out from those other companies? Through a sound marketing strategy, you find the differentiating factors.
Identify Your Value Proposition - An essential element to your marketing strategy is creating a promise from your organization to a prospective client, known as a value proposition. Value proposition gives your potential clients reason as to why they should do business with your company. Through creating a marketing strategy for staffing firms, you need to identify your value proposition and begin building a relationship with your clients and candidates.
Develop Return on Investment - Creating a marketing strategy for staffing firms is creating a road map for your business to achieve your business goals. Marketing strategies are developed to in turn create a return on investment for your business. Through identifying who you are as a company, target market, and what differentiates you from competitors, you are then able to connect with your target audience and grow your business.
Five Key Takeaways to Building a Marketing Strategy for Your Staffing Firm:
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You need to know what you are targeting before actually targeting it with the appropriate weapons
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Marketing strategies rely on the information you collect through research so they can target their audience. market research helps businesses to understand the needs of their customers along with their buying history and product preferences. Companies will conduct research to figure out the type of product they need to make for their customers and they will also figure out how to make their current products successful again. It is common for companies to conduct surveys to find out why their customers are currently using their products and what they would change about them. The information you collect here is vital to your businesses growth and success. Gaining the correct data can help you adjust your current marketing plan to fit the needs of your customers.
Creating a sound marketing strategy can only come through knowing your customers well. It is essential to your business to collect the right type of information from your customers so you can establish your company as the leader in the industry. Without this research, you will have a lot of failures when it comes to marketing your products.
To develop the market strategy, you require to do a research, gather information, this information will help you determine the focus off your company approach, it'll save time and money known where to head, that and to be able to know where in market place you fit the most by identifying the target segmentation of market.
which ultimately goal have better return earning, if you do it right.
A marketing strategy is a business' overall game plan for reaching people and turning them into customers of the product or service that the business provides. The marketing strategy of a company contains the company’s value proposition, key marketing messages, information on the target customer, and other high level elements. The marketing strategy informs the marketing plan, which is a document that lays out the types and timing of marketing activities. A company’s marketing strategy should have a longer lifespan than any individual marketing plan as the strategy is where the value proposition and the key elements of a company’s brand reside. These things ideally do not shift very much over time. marketresearch is the starting point of all assumptions/ideas to be validated.
