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Is Marketing and advertising the two sides of the same coin? Explain.

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Question ajoutée par Faizan Ahmad , Regional Head - Digital Sales , Kasturi and Sons Ltd (The Hindu Group)
Date de publication: 2016/03/03
Feroz Khan
par Feroz Khan , Project Manager (Online Marketing) , Business Technology Management Inc.

No. Advertising is just a subset of Marketing. According to me, Marketing is like an ocean and one of the layer in the ocean (marketing) is Advertising. The other layers are product pricing, distribution, sales strategies, customer retention, community development, public relations and market research.

To keep in concise, I can go with: marketing and sustainability. These two are the two sides of the same coin. And in current scenario, we need to work on creative advertising, branding to build a sustainable position.

I hope my answer would have been support you! Have a nice day!

Thanks and Regards,

Feroz Khan

Irfan Riyaz Ahmed
par Irfan Riyaz Ahmed , Sales And Marketing Executive , Goyal Books International FZE

I don't think so. On my opinion Advertising is one of the bullets of Marketing. Both are two different topics in its own but categorically Advertising comes under the huge box of marketing. They are not two sides of same coins but a same coins with a different denomination of a same country.

Chantal Chahda
par Chantal Chahda , Teacher , Batroun International College

Yes. Advertising takes one side of the coin, in which we expose the brand to the market. On the other side, lies marketing. It enhances the image of the brand whether it was a product or a service. So both complete each other, that’s why they belong to the same coin, therefore they’re both under the same umbrella. ☔ ð

Janeth Mape
par Janeth Mape , Nursing Assistant , Al Qadi Speciality Hospital/NMC

They are both of the same coins. But the different is marketing is to talk and sale your products to a prospective clients. Advertising is to advertize your product through magazines,promotion and other network

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