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I suggest that you should consider defining the situation to undertake a course of action, whether it is a crisis or a chaos situation. different strategies yet it has to be defined.
In either case, there should always be a contingency plan ready for implementation.
The management and operation should be flexible to adapt to a potential shift
Assess your current assets to restructure the operation, utilizing a risk analysis and finally set a course of action based on the calculated risk.
worst enemy is not the competitors but rather the panic within the organizational culture.
Need to study the present marketing strategies of Nestle which is not possible or we don't know. After knowing the present strategies then we need to amend it and implement more applicable strategies.