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i will be the continue the operation. i will control over on expenses and reduces the liabilities. May be we make the downsizing of staff (only competent) will be on job.
if company is losing, make sure to investigate three things:
investigate HR department
Find the main reason for losing than
choose the best alternative for solution
not to go directly on end result and closing or continuing to operation because it is not the solution
If my company is at a losing end, i would definitely continue the operation maybe i will bring some changes to keep my business running. It's not uncommon for businesses to operate at a loss.
I would continue the operation