What is the difference between Driving markets & Market driven?

You have placed this question on the CV of a Physical Security Professional, not an economist. What do I know about "International Markets" and Driving Markets and Market Driven?  

Did you ever notice that so many companies want to be visionary? Able to predict future products and services you need; but yet they also say they respond to market demand by being market-driven. Seems to me that’s an oxymoron. Can you be both market-driving and market-driven.