Salesmanships in-built with every attractive packing. Do you agree with the above statement ? Explain.

Packaging as a marketing tool works best when it is designed around the visual zones within all retail environments. These can be defined by proximity to the product:

• The recognition zone begins at 12 feet away. This is the initial zone in which to gain the consumer's attention, through the use of bright colours or familiar icons. This can be the initial entrance into a specific aisle or area of the supermarket. Getting the shopper's attention with bright bold colours and visual display is the objective here.
• The buy zone begins at three feet away. This is the zone in which the consumer is getting closer to the product. Package shape and style combined with colour and unique graphics now come into play
• The curiosity zone begins at one foot away. This is the zone in which, hopefully, the consumer is drawn to the product and is now holding it in their hands for closer inspection. This is also the time when the consumer is looking for specific information, including ingredient statements or more details regarding the product.

Each zone plays a critical role in getting your product into the hands of the consumer and ultimately into the shopping cart. More and more companies are designing their packaging to respond to the various visual zones.

The print quality that can be achieved with today's flexible packaging, using either flexographic or rotogravure reverse printing can add to the visual impact of your packaged product. The use of laminated materials, in which the print is trapped, not only protects the print from damage, but also adds an excellent reflective quality to the package on the retail shelf, particularly in today's modern supermarkets, which use both direct and indirect lighting.

The marketability of flexible packaging is also a key factor in positioning a product to accommodate your point of purchase strategy. As an example, pouches and bags can incorporate hang holes for peg displaying a product in remote locations of the retail store or in the checkout area of the store, away from the competition and the crowded retail store shelf.

Multiples of flexible packages, bottles, cans and jars are being multi-packed or bundled with printed shrink or stretch film. This is an ideal presentation for club or superstore marketing. Printed film bundles and multi-packs provide a practical and attractive presentation, as well as a means of achieving the higher price point needed for the typical club store.

Even rigid packaging has benefited from the evolution of flexible packaging. We have seen a dramatic growth globally in the use of attention-grabbing printed shrink sleeve labels to add drama to even the most basic bottle. The ability of the shrink label to match the contour of virtually any shape has revolutionised the rigid container category. Expect to see continued growth and innovation in this area.

As a result of these benefits and many more, flexible packaging represents one of the fastest growing packaging developments in the world. The possibilities are vast, offering many ways in which to re-invent a brand and create some excitement, with your own silent salesperson.

Yes agree where is ,t  problem 

yes abut me i'm agree

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Yes I agree, The fine attractive packing is a perfect way to ensure selling.

i fully agree with the answers been added by experts..........thanks.

Yes, everyone would like to see more attraction and look at that many times. So, more attractive packing is one of the best sales strategy for better business.