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Pricing strategy for an apparel brand should depend on what factors and can you name some examples of best pricing strategy where it helped a brand starting from sourcing to quality to sell through to great margin before EOSS?

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Question ajoutée par Subramanyam NV , Head of Operations , Reliance Retail Limited
Date de publication: 2016/03/22
Khaoula Aloui
par Khaoula Aloui , تقني سامي في البناء , شركة عبد الجبار للمقولات

Whatever the circumstances Increase Rates Power quality is the profit after prices Do not cut no matter what the price was bankrupt

Dinesh Govindarajulu
par Dinesh Govindarajulu , Sr.Buyer /Manager , B.M.A International Fze

Pricing is a MAKE /BREAK deal to most brands and less to do with BRANDs that demand a USP .Secondly the pricing needs to be in accordance with the market competition , Local laws & regulatory compliances during the trading period regardless of the End of season mark downs .

In a market like G.C.C especially UAE pricing needs to be well crafted dynamically to ensure the product sells ,im talking in terms of Apparel and Fashion .

Factors influencing pricing will be Sourcing costs ,Product quality ,features ,USP of the Brand or Competitors Pricing structure and the consumer experience of shopping with a Brand .

Raymond Tan
par Raymond Tan , Area Visual Merchandiser - GUESS KSA , Al Futtaim Group

Pricing strategy is one of the most important elements of the marketing its generates more sale. its has 3 elements for marketing. Product, Place and Promotion.

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