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It is a way of thinking about individuals,
groups and organizations.
It is multidisciplinary it uses principles,
models, theories and methods
from other disciplines.
There is a distinctly humanistic
orientation people and their
attitudes, perceptions, learning
capacities, feelings and goals are of
major importance.
It is performance-orientated , it
deals with the factors affecting performance
and how it can be
improved.
The use of scientific method is
important in studying variables and
relationships.
It is applications-orientated in the
sense of being concerned with providing
useful answers to questions
which arise when managing organizations
